Swan Orthodontics: Saying Yes

Dr. Kathryn Swan opened her practice just 11 days before the market crash that sparked the Great Recession. But today, she’s more successful than ever. The key to her good fortune? A readiness to embrace change — and a commitment she made in 2016 to say “yes” to patients interested in Invisalign® treatment, regardless of the challenges involved. Here’s how we teamed up with her to make it all possible.

“When I look at the numbers from before the ADAPT service and compare them to one year after,

We’ve clearly had strong year-over-year growth—and we’re still growing...

They genuinely wanted me to succeed.“

Dr. Kathryn Swan, DDS, MS.

Swan Orthodontics

Grand Rapids, MI

Dr. Swan’s Practice Transformation Results

+11.9

Collections

+44.6

New patients added

+36.4

Invisalign SOC %

-20.6

Repair visits

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Through the ADAPT service, Swan Orthodontics:

  • Complete digitization of practice operations and workflow
  • Implemented patient-centered experiences
  • Developed comprehensive marketing strategies focused on growth
  • Improved case acceptance and clinical capacity
  • Increased production and collection per clinical day
  • Increased focus on teamwork and practice culture
Read more about Swan Ortho's journey

“The ADAPT team partnered with our office, rather than dictating what changes should be made.“

They genuinely wanted me to succeed.“

Dr. Kathryn Swan, DDS, MS.

Swan Orthodontics

Grand Rapids, MI

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Get Dr. Swan’s full story.

Hear how the ADAPT team worked to help expand Swan Orthodontics’ Invisalign® patient base, as well as reinvent patient visits and payment plans.

Read more about Swan Ortho's journey

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